Chiara is an artist when it comes to hair, first as a stylist and then in the research and development of new artistic products. Inside the I.C.O.N. lab and salon, she hand-tests each formula until it exceeds expectations, both hers and the industry’s. Her forward-looking educational programs are designed to deliver information to salons and stylists worldwide. And her creative vision can be seen in every aspect of I.C.O.N. from product to collections and more.
“It is our promise to provide products that are needed, rather than trendy. We’re about beauty that lasts. Each formula is painstakingly crafted, then hand-tested. Nothing goes to our stylists or to consumers without meeting I.C.O.N.’s standards.”- Chiara