LIQUID FASHION

Design entails beautiful hair beautifully styled. Utilizing the smart technology inside our EcoTech formulations I.C.O.N. works to truly give each client a new or consistent identity. Because at the end of the day, identity is what defines style. I.C.O.N’s liquid tools can be cocktailed or used alone to create new dimensions that we call “Liquid Fashion.”
Definition - Pomades & Texturizers
ALLOW
Allow

Pomade

Define glistening, define sleek, define wet with dry gritty feel. Illuminate texture with opulent shine.

TASK
Task

Gel Wax

Flirt with many different styles and options, going from rough and ready choppy cuts to soft, dewy curves. Grab hold with a wax-like look..

PUTTY
Putty

Pomade

A reshaping putty for pliable hold. Form strong definition with moldable hold. Starts moist; dries to matte finish.

BEACHY SPRAY
Beachy Spray

Flexible Texturizer

Energizing ingredients create a salty beach feel on wet hair; playful texture on dry hair. Hair feels thicker, flexible. B5 for moisture. Vitamin A wo…

Hold - Creams & Gels
mesh
Mesh

Moisturizing Styling Cream

Catches the hair in a blanket of moist control, with supple, bouncy, touchable curls defined. Create structured flexibility with this styling hybrid.

PROTEIN
Protein

Body Building Gel

Just the right amount of protein fused with hybrid technology to give a multi-functioning styler/ treatment. Worn soft, hair is full and touchable; go…

MANE CONTROL
Mane Control

Hard Gel

The wearer is in complete control with a quickly captured, rock hard form, a tight sculpted frame with incredible shine. Create superior hard hold tha…

Style Lock - Foam & Spray
MERINGUE
Meringue

Styling Foam

Inject hair with the volume of a thick gel inside tech- nology that allows it to breathe and develop into a plump foam that makes hair stay up all day…

REFORMER
Reformer

Quick Lock Spray

Erect a firm base, while reforming a limp style. It just doesn’t get any more fun and fabulous than that. Set and lock in styles with extraordinary co…

Finishing - Sprays
DONE
Done

Finishing Spray

Dominate your style by layering Done to create essential finish. Finish off style so it’s perfectly done.

AIRSHINE
Airshine

Brilliant Spray

Lighter than air with a vampy shine. This burst of thermal protectors and anti-agers deliver a dry, lived in shine without the extra pounds. Create mi…

Therapeutics - Serum & Powder
SERUM
Serum

Anti-Age Therapy

Cover each strand with a glossy anti-aging, cuticle soothing serum where a little goes a long way. Size matters, but in this case, it’s small for all….

POWDER
Powder

Texturizer

Go sexy, go powerful, go Powder. This extraordinary powder-to-liquid texturizer separates you from the competition. Look wild, be mild, embrace the lo…

Leave a Reply